The Front Print shows four qualities of The Weekly, each championed by an appropriate character. (Note that the text may appear blurred on the close-up picture because of the slightly rubbish camera used; it's pleasingly crisp on the shirt itself.)
Top-left. Title: MIRTHSOME! PUNNING QUIPPERY. Illustration: two merry gentlemen and a device. Caption: "Ha ha! Have you seen the latest THE WEEKLY, Sprokes? It has crippled me with laughter." "Yes, Frewsy, I have. Ha ha! It is simply hilarious." Top-right. Title: IMPROVING! DOMESTIC ESSAYS. Illustration: The popular gentlewoman murderess, Miss Jane. Caption: "La, cook! I shall prepare my husband's luncheon myself: for with the aid of THE WEEKLY, I know how to disguise the bitter almond taste." Centre. Logo: BRITONS! FOREIGNERS! READ The Weekly. Maintaining Britain's Standards. Bottom-left. Title: THRILLING! WIRELESS BROADCASTS. Illustration: Broadcaster levelling his revolver. Caption: "We're staying on the air, damn your eyes! THE WEEKLY's readers expect that much. If it comes to the worst, I have bullets enough for each of us!" Bottom-right. Title: SCIENTIFIC! TALES OF SINISTER CRIME. Illustration: A chase between criminal and police-gent on their scientific apparatus. Caption: "Curses! My betaking-machine cannot outpace the latest police-velocitator. If only I had kept abreast of science with THE WEEKLY!"
The "Splendid" - Back Print
The Back Print shows an enticing slogan, along with a before-and-after demonstration of the powers of reading The Weekly. (Note that the text may appear blurred on the close-up picture because of the slightly rubbish camera used; it's pleasingly crisp on the shirt itself.)
Top. Slogan: MANLY MEN AND WOMANLY LADIES READ THE WEEKLY Left. Title: WITH NO THE WEEKLY. Illustration: a dissatisfied skivvy and a disgraceful sloven. Right. Title: WITH A THE WEEKLY. Illustration: a stylishly turned-out The Gentleman Smoker and a lady of admirably contemptuous eye. Bottom. Address: www.theweekly.co.uk, visible when, for example, walking briskly away from people, doing chin-ups or lying beneath a spilled carriage.
